Business reputation: protection both in and out of court taking account the modern digital reality
In this webinar, we share practical strategies for maintaining one’s business reputation.
Program
There are many situations in which companies must consider protecting their business reputation and which tools to use to that effect. For example, digital platforms offer plenty of unique possibilities for brand promotion yet expose said brands to a multitude of risks related to poor reviews, defamation and disinformation.
Rankings on review sites, posts on social media and publications in mass media blogs form the public perception of businesses, and even a single negative comment can create a chain reaction capable of causing serious reputational damage. Modern consumers are increasingly relying on Internet publications to make decisions on engaging with businesses or buying their products. This reality underscores the importance of actively managing one’s business reputation as well as the need to monitor for and respond to potential threats in real-time.
We examine both judicial and various other methods of reacting to negative comments and disinformation through the lens of court practice as well as approaches to search engines, social media sites and other digital platforms.
A special feature of the webinar is that an expert in PR and anti-crisis communications will lend his expertise.
During our webinar, we will discuss:
- Court case fundamentals on protecting business reputation: who proves what?
- Features of cooperating with digital platforms in cases on protecting business reputation
- Alternatives for protecting business reputation: right to be forgotten, media monitoring, PR campaigns
- Scrubbing information from the Internet: how to sanitize search results and controlling the visibility of negative content
- Q&A
Please note that the webinar is intended only for in-house specialists.
We hope to see you there!