BIRCH provided legal support on Avito’s strategic acquisition of the advertising platform Group

We are pleased to announce the successful completion of the transaction for our client: Avito’s acquisition of a group running the AdRiver and Soloway advertising platforms which play an integral role in the online advertising market in Russia.

From BIRCH, the team was led by Senior Partner Anton Sitnikov and Partner, Head of the TMT Sector Anton Bakov. The cross practice project team also included Leyla Ibragimova, Ksenia Petrovets, Daria Atamanova, Ilya Kazeko and Victoria Farkova.

The BIRCH team provided comprehensive support to Avito at all stages of the transaction, including comprehensive legal due diligence, preparing, negotiating and coordinating all transaction documentation, as well as supporting the signing and closing of the transaction.

Thanks to our experience and deep understanding of the specifics of the advertising and technology sectors, two of our key industry focus areas, we were able to successfully handle all of the tasks required of us in the shortest possible time, ensuring legal security and transparency of the transaction for the client.

We thank Avito for entrusting us with this pivotal transaction and are proud to have been part of this project which is opening up new opportunities for the development of the advertising technology market.


The transaction was closed, and the transfer of rights took place on 17 December 2024. This acquisition should be an important step in the implementation of Avito AdTech’s ambitious strategy.

You can read more about the transaction in this статье Forbes and other sources.

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